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Purple Cow: Transform Your Business by Being Remarkable Audiobook (Unabridged)


Purple Cow: Transform Your Business by Being Remarkable (Unabridged)

 audio sample
Download Price: 99p  £11.19
Listener Rating: 4.1 out of 54.1 out of 54.1 out of 54.1 out of 54.1 out of 5
Author: Seth Godin
Audio Length: 2 hours and 58 min.
Release Date: 29/04/2009
Narrator: Seth Godin
Format: Unabridged




Audio Book Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.


About the Author: Seth Godin
 

Born on July 10, 1960 in The United States, , Seth Godin has been inspiring readers on DigitalAudiobooks.co.uk since 2001, when his audiobook Unleashing the Ideavirus was first made available. Best known for his Business & Marketing writing, but also popular in Business & Marketing and Non-fiction, Godin's most sought after titles on our site include The Icarus Deception: How High Will You Fly?, Linchpin: Are You Indispensable? and Tribes: We Need You to Lead Us -- with The Icarus Deception: How High Will You Fly? currently nestled at the top. His latest work, The Icarus Deception: How High Will You Fly?, is available for download in Unabridged format. Godin's author page contains a collection of 15 audiobooks, narrated by the likes of Seth Godin, and running a total of 57 hours. To view his entire catalogue or listen to samples, please visit our Seth Godin audiobooks page.

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